In this post, I’m going to share with you some amazing 7 Tips to Generate Revenue through SMS Marketing.
Are you someone who thinks that SMS Marketing Software has lost its essence in the marketing channels? If your answer is YES, you are highly mistaken and are missing out on a wide and untapped market. Even today, people consider looking at their messages for any debit or credit transactions before opening their mails. When the entire market is ready to open its door to you why step back?
Let’s take the example of a beach. When you enter a beach, you can see the wide and vast ocean in front of you. But stating facts, the ocean is much bigger and what you see is only a small part of it. Similarly is SMS Marketing. Wondering how? Let’s bring some clarity to you.
When you choose Bulk SMS Sender as your marketing channel, you are not only tapping smartphone users but also, non-smartphone users. Surprised? Yes, that’s right and we bet you didn’t think of this. While the majority of the crowd uses other social media applications, people forget that there is a major crowd that does not use these applications.
Not only this, by choosing SMS marketing as your channel of communication, you not only tap the younger generation but also cover the older ones. In any case, it’s always a win-win situation for you and your business. Hence, if you wish to tap the market in its entirety and stand apart from your competitors., SMS Marketing Software is your best bet. Have you ever wondered which type of SMS Campaigns to send out to increase your business sales? Check this list out;
- Discount & Sale Alert
- New Product or Service Alert
- Offer Reminder Alert
If done right, SMS Marketing Software can help you generate loads of conversions, leads, and revenue. But, before we get into details, let’s look at some numbers to understand the relevance of SMS Marketing in the present day.
- According to Deloitte, An average American looks at their phones 52 times a day. Talking about the younger generation, it is 82 times in a single day. Now that’s the kind of market you are looking to target. Isn’t that amazing?
- As we already mentioned, people open text messages more often before opening any other means of communication.
- When asked, people stated that most of them open their SMS’s anywhere between 90 seconds to 1 minute of receiving them. This is not the case for other Apps.
- The majority of people feel that an SMS is the fastest means of communication during any purchase or delivery-related information.
On that note, are you ready to take your SMS Marketing Software to the next level? Decode these 7 tips which will help you and your business generate the revenue you desire through SMS Marketing, Ready? Let’s begin!
1. Crafting the Perfect SMS Marketing Strategy
If you expect anything to work, you need to have a plan for it. Have you ever come across a war won without a pre-planned strategy? Well, the answer is a big NO! Similarly, you need to have a rock-solid strategy for your Bulk SMS Marketing to run, function and conquer the market in your expected manner.
Now, before you begin, you will need consent. Do you remember those times, when you were filling some form and ticked the box for receiving SMS updates for free or a nominal fee? Yes, that’s the kind of consent we are talking about.
When you consider Bulk SMS Marketing, you should understand that this is highly a permission-based marketing channel. Various data protection policies such as GDPR allow users to avoid unnecessary spam messages by putting them on the DND list mode. That being said, you should aim at convincing people to opt for your SMS Marketing services.
2. Divide, Section & Target Your Users
In today’s market, anything you market should be relevant to your target audience. Just imagine talking about PUBG & GTA to a 70-year-old. Will anything make sense to them? We don’t think so. But, if you discuss the same thing with young boys who love to play games, your conversation will not only be meaningful but also fruitful. In the end, it all boils down to relevance.
Hence, it is very important to divide, segment, and then target your audience to reap the desired results. This can be done according to their;
- Buyer Loyalty
- Geographical location and Behavioral Patterns.
Devising and working towards segmentation of your list will not only help you customize better campaigns but also, result in up to 70% more increased conversions.
3. Time Your Campaigns
Timing matters. On every social media platform, to get engagement, you need to time your content and any marketing strategy. Similarly, your SMS Marketing campaigns will only work when timed well. It won’t matter how good your campaigns are, if the timing is wrong, your efforts will be all in a drain.
So, how do you analyze the timing? These are a few questions that will help you take these decisions out better.
- What is the time zone of your customers? Sending out campaigns at wee hours will turn into a big failure. Always keep these points in mind before execution.
- Which is the best time to reach out according to your customers? Lunchtime is supposed to be the best time to hit the send button on your SMS campaigns.
- Which is the best time to send these messages? To get an answer to this question, you should look at your past databases and study them thoroughly. Your analytics will give you this answer.
4. Don’t over send, Pick the Right Frequency
Most of the time, we indulge in too much or too little. To ace this battle and hit the right nerve, picking the right frequency is very important. So, the next question that pops in your mind, is there any specific frequency to target? Well, the answer is NO.
The right frequency for you might not be the same for other businesses. Hence, devising your frequency can be done only by looking at your engagement factor. Also, various other factors such as the type of your industry, business model, and much more will impact this decision. We always say you should keep sending bulk SMS till the time you have something to reveal or surprise your audience with. The element of surprise always gets your SMS campaigns going.
There are certain measures that you can use to understand the success of your campaigns such as;
- Open rate
- Click-through rate
- Opt-out rate
- Conversion rate
- Revenue generated
5. Personalization Is the Game Changer
When you connect to your audience at an emotional level, that’s when you click. If you are looking for a game-changer, personalization is a must. It is given, when you put efforts into making your customers feel wanted, you get a higher ROI.
To begin with, make the SMS more customer-centric. Use words like you or yours. Use the person’s name and location to level up your personalization game. Speak them to as if in a conversation and you are sure to ace this marketing journey.
6. Fill Up the 160 Character Space
In totality, you have 160 characters to convey your message in SMS Marketing campaigns. We always suggest using the entire space up. Give effective CTA (Call to action) and mention your URL which can help them take better action. Make sure to link the landing page to where you would want your customers to reach once they click the link.
7. One Last Check before Launching
Always, check and double-check for grammar notifications. Always remember, the first impression is the last. Once you send out the messages, there is no way to unsent them. So, always recheck and identify any possible loopholes to eliminate any possible backfires.
This brings us to the end of this blog post. We hope you found this information useful and are all set to generate revenue from your future SMS marketing campaigns. Till then, be safe, be healthy and keep launching power-packed SMS Marketing Campaigns!