Cart abandonment WhatsApp messages and SMS is useful tool for online businesses, since they may help them recover revenue from the 79% of visitors who abandon their carts without making a purchase.
Cart abandonment WhatsApp messages and SMS (also known as woocommerce cart recovery or retargeting WhatsApp messages and SMS) are automated communications delivered when a customer adds products to their shopping cart but abandons the transaction before completing it. They remind customers of the products they left behind and provide a mechanism for them to return swiftly to finish the transaction.
12 Best Practices for WhatsApp messages and SMS Regarding Abandoned Carts
It’s not enough to just send WhatsApp messages and SMS to clients who have abandoned a transaction. The best-performing examples combine brilliant design, data-driven decision-making, and appealing text. Let’s take a look at some of the most important success variables for abandoned WhatsApp messages and SMS campaigns.
Provide a clear summary of the contents of the cart
The main goal is to remind consumers of what they were going to purchase, therefore items should be prominently shown in WhatsApp messages and SMS. Show shoppers the things they’re considering buying, and be sure to include all of the important facts they’ll need, such as price and size or shipping costs. Images are vital since they serve as a fast reminder for customers.
2. Calls to Action that are clear and concise
The calls to action in woocommerce cart recovery WhatsApp messages and SMS are a second important component. It’s all about being as clear as possible about the action you want users to do.
CTAs in woocommerce cart recovery WhatsApp messages and SMS should, in general, be:
- Ideally, it should be placed as high as feasible.
- Make them big and simple to pick up – contrasting colours might help.
- Throughout the WhatsApp messages and SMS, the CTA phrase should be repeated.
3. Don’t get crazy with the discounts
It may be tempting to include discounts or promo coupons in woocommerce cart recovery WhatsApp messages and SMS to entice visitors back to the checkout. But this should be done with caution.
Discounting too much and too frequently might hurt company margins and ‘train’ customers to leave in the hopes of a bargain. Furthermore, simply reminding customers of their purchase is frequently enough to urge them to return to their shopping basket.
4. When Should Woocommerce Abandoned Cart Reminder WhatsApp Messages and SMS Be Sent?
The timing of woocommerce cart abandonment reminders WhatsApp messages and SMS can have a significant impact on their effectiveness. There is no right or wrong response, but your woocommerce abandoned cart reminder WhatsApp messages and SMS should arrive in the inbox of the consumer while they are still debating whether or not to buy.
Knowing what the busiest periods are for online shopping may also help you decide when the optimum time is to send woocommerce cart abandonment reminders WhatsApp messages and SMS.
5. Make use of dynamic content
In remarketing woocommerce cart abandonment recovery WhatsApp messages and SMS, dynamic content may ensure that copy and images are up to date and optimized for each unique user.
- With dynamic content, you can: Use context and data to display your consumer’s real-time price information.
- Change the images and information depending on the shopper’s location or the items they’re evaluating.
- Use real-time findings to ensure that you’re employing the most effective photographs.
- Display current information about trends, such as product popularity or supply levels.
6. Personalize and segment
A high-performing woocommerce cart abandonment recovery WhatsApp messages and SMS should be relevant to recipients, which may be accomplished through the use of segmentation and personalization.
Segmentation divides (possible) consumers into discrete groups so that specialized information or goods may be targeted at them. Whereas personalization strives to deliver relevance at the individual consumer level by better targeting them using customer data.
7. Send in Sequences
Sending many automated reminders to visitors who quit is a significant strategy. Because inboxes are crowded areas, the first woocommerce abandoned cart reminder WhatsApp messages and SMS may be overlooked or come when clients aren’t ready to buy. The best results may be achieved by sending WhatsApp messages and SMS in cycles.
8. Make use of customer testimonials
According to Bright Local research, 84% of users believe internet evaluations from other customers are as trustworthy as personal recommendations. Because reviews demonstrate that you can be trusted and utilized, this is an important aspect of any social proof plan.
9. Use the word “urgency”
When rates or extras like shipping offers are time-limited, it’s a good idea to let buyers know. It can aid in the hastening of a buying decision. For example, if they know costs are about to rise or they need to buy in advance for a special event, reminders might help.
10. Improve and test
There is no such thing as a flawless woocommerce cart abandonment recovery WhatsApp message and SMS; finding the best-performing WhatsApp messages and SMS is all about testing and tweaking.
11. Use of Photographs
Images can make a difference, and superb images may successfully emphasize items. In booking woocommerce cart abandonment recovery WhatsApp messages and SMS, it can present items in a positive light or remind consumers of some of the attractions they may be missing out on.
12. Reiterate your main selling points
Important aspects such as shipping times and costs, as well as e-commerce returns, might influence a buyer’s decision. As a result, emphasizing them in woocommerce abandoned cart reminder WhatsApp messages and SMS might be beneficial as an additional incentive to buy.
Recovering your abandoned cart is the best way to convert clients and boost your e-commerce sales. For this, you should consider using a woocommerce cart abandonment recovery plugin by Whatso. This plugin will show you detailed analytics of the cart abandoned in the past last 30 days and a continuous metric of your daily cart activities. It shows you how many sales you have converted and also, how many carts have been abandoned. Whatso woocommerce cart abandonment recovery plugin helps you to recover all the lost sales using WhatsApp and SMS reminders. These powerful pop-ups through the power of WhatsApp and SMS boost your sales 10x and convert your one time customers into returning one’s.