Why WhatsApp Should Be One Of The Most Preferred Channels For Customer Engagement

What comes to mind first when you consider different marketing platforms to communicate and engage with your ideal customers?

With 2.167 billion active users, it’s most likely Facebook. Perhaps Instagram, with its 800 million users? Consider Twitter, which has 330 million active users, or LinkedIn, which has 310 million. You’re probably using it for marketing as well.

But what if we told you there’s another platform out there that’s text-based and has more users than Instagram and LinkedIn put together? And we’re quite sure you haven’t joined yet.

It’s known as WhatsApp.

Even though email marketing is important, with an open rate of approximately 30% (if you’re doing a good job), that 30% is already much more than you’d get organically on Facebook. The typical text message is opened 98 percent of the time. That being said, WhatsApp marketing Software for business is a great option to consider.

That is also why chatbots are so successful. And it’s for this reason that WhatsApp is the most engaging marketing platform on the planet. So, what are your options? When you can’t measure your progress, how can you find organizations to join and promote your work automatically?

Now is the time to start taking action, building a large following, and engaging with your true fans, before all of the world’s marketers realize they’re missing out on this huge potential and ruin it for everyone.


Who Is Using WhatsApp?

Now that we’ve cleared things up, let’s take a look at who uses WhatsApp and the potential benefits of WhatsApp marketing.

WhatsApp is the most popular messaging app in a number of countries, including Brazil, Germany, Indonesia, Italy, the Netherlands, Saudi Arabia, Thailand, and Turkey, as well as Argentina, Hong Kong, India, Malaysia, Mexico, Singapore, South Africa, and Spain, where user penetration exceeds 50%.

One of the reasons for this, of course, is that sending text messages has always been expensive and not included in carrier bundles in almost all nations save the United States. WhatsApp was an instant hit the moment it was released and all you needed was data to send messages. While youth in Germany and the United Kingdom are fans of WhatsApp, the bulk of users in the United States are adults aged 25 to 44.

Consumers appear to want to communicate, and WhatsApp appears to have the potential to be THE platform for them. If you want to be ahead of the curve or if you’re serving an international clientele. WhatsApp is the platform on which you should begin seriously considering.

6 Reasons Why WhatsApp Should Be Your First Preference

Consumers are prepared to spend up to 16% extra for products and services from companies that deliver outstanding customer service! So, how does WhatsApp come into the picture, and which WhatsApp marketing software should you use to automate your in-house marketing?

Global Engagement

WhatsApp is used by over 1.6 billion people around the world. Whatsapp is the ideal tool for raising sales and brand awareness because of its high consumption rate. The latest WhatsApp statistics, according to Statista, suggest that two billion people use the messaging service every month (Statista, 2021).

That’s 0.7 billion (or 54% higher) than its closest competitor and parent business, Facebook Messenger. WhatsApp’s popularity also places it ahead of WeChat and QQ Mobile, which have an estimated 1.213 billion and 617 billion monthly active users, respectively, and are widely considered to be its Chinese equivalents and popular alternatives.

Personalized Customer Interaction

Whatsapp for customer engagement gives the communications a more personal touch. Customers can interact with the brand in the same way they would with friends or relatives. Furthermore, Whatsapp encourages one-on-one communication, allowing you to address each customer’s needs on an individual basis and create trust.

In terms of demographics, WhatsApp is most popular among young adults in the United States aged 18 to 24, with 44 percent of this age group using the messaging app.

Quick Customer Response

Customers prefer to stick with a brand that responds quickly to their issues. Emails and other forms of communication take time to respond. Instant messaging tools like Whatsapp, on the other hand, allow you to connect with clients in seconds. As a result, there will be no negative impact on consumer satisfaction. Whatso’s WhatsApp marketing software for WhatsApp business strategy is the key to customer satisfaction and scaling your business tenfold.

Secure Platform

Businesses can use Whatsapp to communicate with their consumers in a safe and secure manner. Consumers no longer have to be concerned about privacy issues thanks to end-to-end encryption. Important commercial information, on the other hand, is kept private.

Delivery Updates

Customers no longer need to contact the customer support staff for updates on their product delivery or visit the website on a regular basis with a medium like Whatsapp. The brand may provide all delivery updates using Whatsapp, which is easily accessible by practically everyone.

Product Recommendation

Whatsapp allows clients to connect with a brand in real-time and purchase the things they require. A brand can also send automatic photos, videos, and pricing ranges of products based on the customer’s requirements.

Whatso’s WhatsApp marketing software is the best out there and one should definitely use this to their advantage. If you would like to try this software and see your business grow the ladder of success, take your first step with a demo by clicking here.

The Bottomline

That concludes the discussion. There are six compelling reasons why you should use WhatsApp in your organization. Remember that a brand’s reputation depends on effective consumer involvement. The better a brand’s communication with its customers is, the greater the brand’s client loyalty. As a result, it’s critical to communicate with customers on a platform that they’re familiar with. As a result, it’s critical to include Whatsapp in your customer communication solutions in order to not only expand your brand’s reach but also to establish a long-term relationship with your customers.