What does WhatsApp API mean?
The WhatsApp API enables developers and businesses to incorporate WhatsApp messaging into their own applications or websites, facilitating the use of WhatsApp for customer service, notifications, and various other communication purposes.
Through this, the users gain access to WhatsApp's messaging features, including the capability to send and receive text messages, images, videos, and other media. Additionally, it offers functionalities such as message templates, analytics, and automated responses.
However, it's vital to bear in mind that accessing the WhatsApp API is restricted and necessitates prior approval from WhatsApp.
How to set up WhatsApp API?
To set up WhatsApp API, you need to have a set of documents ready before you can apply for an official WhatsApp API.
The list of document are listed below:
- Live Website URL
- Facebook Account
- A Mobile number which has never been registered for WhatsApp
- Company formation document available in your country
- Company address proof documents such as tax certificate etc.
How much does WhatsApp API cost?
While using Whatso’s WhatsApp Marketing Software, you need to pay whatsapp conversation charges for business and user initiated conversations that varies from country wise.
Business initiated rate : 0.49 paise/ message
User initiated: 0.29 paise/ message
Note: This is the price for India. We have provided the country wise price rate in USD and INR.
What are the Benefits of Whatsapp Business API?
Using WhatsApp Business API can be beneficial to a business in lots of ways. Some of them are listed below.
Helps in building strong brand identity
Building a strong trust with customers is one of the most important aspects of any business. This can be easily achieved by the trusted green tick in whatsapp for your business using the WhatsApp cloud API. This increases your brand's reliability.
Increase your sales drastically
Using WhatsApp Business API, it helps you make more personalized messages and target customers based on your strategies more easily.
Is WhatsApp API integration possible with CRM Systems? and how is it beneficial?
Yes, with Whatso’s WhatsApp marketing tool, you can easily integrate WhatsAPP API with your CRM system.
- Register and obtain approval: You need to register with the WhatsApp Business API and obtain approval to use the API.
- Choose a CRM system: You need to select a CRM system that supports WhatsApp API integration. Many CRM systems offer plugins or integrations for WhatsApp API, such as Salesforce, HubSpot, Zoho, and Freshdesk.
- Configure the integration: Follow the instructions provided by your CRM system to configure the integration with the WhatsApp API. You will need to provide your WhatsApp Business account details, such as the phone number and API token.
- Set up automated messages: You can use the WhatsApp API to set up automated messages, such as welcome messages, order confirmations, or appointment reminders. You can create templates for these messages in your CRM system and use them to trigger automated messages when certain events occur, such as a new lead or a completed transaction.
- Manage conversations: With the integration, you can manage conversations with your customers directly from your CRM system. You can view and respond to messages, assign tasks to team members, and track customer interactions.
Overall, integrating WhatsApp cloud API with your CRM can help you provide better customer service, improve communication efficiency, and increase customer engagement.